About
In this dynamic online course, "Navigating PR in Sports: Strategies for Athletes", participants will explore essential public relations concepts tailored for professional athletes. The course provides a comprehensive understanding of media relations, crisis communication, and reputation management, all framed through communication theories like Attribution Theory and Situational Crisis Communication Theory (SCCT). Each section is designed to empower athletes and PR professionals with practical tools and strategies to effectively communicate with fans, manage crises, and establish enduring partnerships. By the end of the course, participants will be able to create a customized crisis communication plan, articulate key messages to the media, and engage positively with their audience. This course is ideal for athletes, sports organizations, and PR professionals looking to enhance their public relations capabilities in the competitive sports environment.
You can also join this program via the mobile app. Go to the app